By Jillian Sederholm

A McDonald’s restaurant on the Upper West Side of Manhattan. On Tuesday, the corporation announced a 5.2 percent sales increase. (photo: Jillian Sederholm/NYC Green News)
During an economic downturn, cost-conscious diners flock to inexpensive fast-food chains. McDonald’s global brand recognition and cheap eats seem to prove particularly enticing.
The burger chain has reaped the benefits of cash-strapped customers, reporting a national sales increase of 5.2 percent last Tuesday. This figure – up 25 percent from last year – exceeded analysts’ and even the company’s own expectations of a 4 to 5 percent increase.
These sales numbers are a good sign for the company during a tough economy, but may not be as favorable for customers’ health.
According to a 2010 report in the Nutrition Journal, beef from grain-fed cattle like that used by McDonald’s contains higher levels of unhealthy fats and dietary cholesterol linked to cardiovascular problems. “Grass-fed beef tends to be lower in overall fat content, an important consideration for those consumers interested in decreasing overall fat consumption.”
But for patrons of the McDonald’s located on the corner of 71st Street and Broadway in Manhattan, the impact on their wallets won out over their waistlines.
Robert Feaster, 41, said he does not eat at McDonald’s very often, but he chose it last Wednesday morning because “it’s the cheapest place around.” Feaster said the beef being organic was not a concern for him. “Don’t know, don’t want to know,” said the Bronx native.
Nadine Allison also chose McDonald’s because it fits her budget. Allison lives in Brooklyn, but works nearby the 71st Street location. She said she eats at McDonald’s every day and, at 10am, this was her second visit that day.
The 31-year-old said she is not overly concerned with the healthiness of her food routine. She said her brother told her to go on a diet, but she thinks her weight is fine. She is more concerned with the impact her daily trips to the golden arches have had on her skin. She said she has experienced more breakouts since eating McDonald’s every day. Still, she has no plans to switch up her routine.
Alison said she enjoys McDonald’s food and likes that she always knows what to expect there, unlike the flavor fluctuations she said she has found at other establishments. “(At) those other restaurants, you buy it today it’s okay; you buy it tomorrow it’s not like the day before. You have to throw it away. This is the only place that’s consistent with food quality,” said Allison.

Spoorthi (left) and Santosh Vemula enjoy McChicken sandwiches at the McDonald’s on 71st Street and Broadway in Manhattan. The couple eats at McDonald’s four to five times per week. (photo: Jillian Sederholm/NYC Green News)
Eating at McDonald’s is also a regular routine for Spoorthi and Santosh Vemula. The married couple from New Jersey said they eat at a McDonald’s restaurant four or five times per week. They particularly enjoy the breakfast platter and the McChicken sandwich. When asked if they paid attention to how meat was raised, Mr. Vemula said, “The McChicken is our favorite food so we don’t really care.” They both said they trust the quality that comes along with the McDonald’s brand name because they trust the chain is “well maintained and inspected.”
Just two blocks away on 72nd Street between Broadway and Columbus sits Energy Kitchen. The fast food chain was founded for the health conscious in 2004 in the Chelsea neighborhood of Manhattan and has since expanded to seven other locations in the borough. Nothing on the menu is over 500 calories or fried, even the fries. They are baked.

Energy Kitchen offers much healthier fair at slightly higher prices than traditional fast food restaurants. (photo: Jillian Sederholm/NYC Green News)
Energy Kitchen offers grass-fed, hormone-free bison, sirloin, turkey, and chicken burgers, as well as vegetarian options. McDonald’s and Energy Kitchen’s “products are like night and day,” said Chris Leone, owner of the Upper West Side Energy Kitchen.
But Leone acknowledged the main reason people continue to eat at McDonald’s. “Times are tough. People are hurting. McDonald’s offers a way for people to feed their family for as little as possible.”
Combo #1 at McDonald’s consists of a Big Mac, medium fries and a medium drink for $6.99; the caloric intake is 1,130 calories if ordered with a regular Coca-Cola. An Energy Kitchen Bison Burger – their most popular – with baked fries and a drink costs $10.75 and totals 538 calories.

A veggie burger with fries and a drink at Energy Kitchen. One of the chain’s many low calorie options. (photo: Jillian Sederholm/NYC Green News)
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